Spime Inc., a leading provider of location intelligence solutions, has joined the SiRFecosystem™ as an Alpha Partner to deliver LBS applications for the mainstream market. As member of the SiRFecosystem, Spime will receive a rapid LBS application development platform it can use to embed sophisticated location capabilities into Spime's NorthStar™ LBS application.

Spime is one of the first Alpha Partners using the SiRFstudio API to create unique LocativeMedia™ applications and services.

“By providing Spime with a comprehensive suite of tools and resources to speed the development, testing and marketing, SiRF is enabling us to reach more end-users with location intelligence features on more devices and on a mass market scale,” said Shankar Narayanan, Spime CEO. “SiRF is providing LBS functionality for mobile phones via a single set of APIs that enable Spime to achieve faster delivery of our NorthStar application.”

Spime's NorthStar is a navigation and search application for mobile and portable devices. NorthStar supports Navteq or Tele Atlas maps, and is available on several platforms, including Windows Mobile. NorthStar offer a comprehensive array of navigation and search features, including turn-by-turn voice instruction, real time tracking, location-enabled mobile local search, city-specific maps, live traffic and weather information, automatic rerouting and support for hybrid and off-board navigation.

“SiRF is please to have Spime join the SiRFecosystem as an Alpha Partner, and we look forward to working with Spime in creating exciting new location-aware applications such as NorthStar,” said Kanwar Chadha, founder and VP of marketing for SiRF. “SiRFecosystem offers developers like Spime an environment that is designed to facilitate the rapid development and marketing of location-enabled services, helping spread the benefits of location technology to potentially billions of consumers worldwide.”

About Spime Inc.

Spime Inc., a Silicon Valley based California Corporation, is a leading technology provider and emerging development partner for companies in the GPS, Navigation, Identification and Near Field Communication device manufacturers, Software System and application providers, mobile operators, and mobile and consumer electronics device manufacturers. Spime's team has successfully delivered software that has been deployed in millions of devices worldwide by Tier-1 customers. For more information, please visit the Spime, Inc. website at www.spime.com

Press Contact:
Kris Kolodziej, CTO
Spime, Inc.
contact@spime.com
+1 (510) 388-3746